Unfortunately due to personal reasons I had to cut my internship at The Student Hotel. I enjoyed my time here so much and I was extremely sad to leave. Working along side Chris (the head designer) has taught me so many new skills and gave me so much more confidence. Although I was only here 6 weeks the fast working pace allowed me to explore so many different aspects of graphic design. I got to work on the Facebook page, leaflets, posters, special offers, events, the website and a new brand identity.
My last week at work I spent my time working on drawing up layouts of the rooms of the new exciting building. The layouts I produced are to featured on the new website of the ‘The Bazaar” building. This is a new project The Student Hotel have been working on. The Baazar is a place where small businesses, partys etc can come to work, relax, host presentations. As an intern I have been very lucky to see this new concept and build come to life! This is one of my floor plans at its early stages.
After a lovely 2 weeks at home for christmas I returned back to work the week of January. I was super busy this week! Day 1 I proposed my coffee coupon designs to one of the managers, It was nice to receive some feeback. A few changes needed to be made but nothing major. Then I needed to move on to design the bar of soap that accompanied the shampoo bottles. It was important I keep within the style of the company, always using their font and colour scheme. On tuesday we have a weekly marketing meeting to keep each other up to date with projects we are individually working on. Also this day I had a meeting regarding the new plans for the website we are building. I was shown a presentation proposing designs from the outside designers we are closely working with. As an intern, I am so exciting to see all the plans for the hotel in 2015 come to life. As well as a new website, the company is also opening a new building providing meeting spaces for companies. This means I am hopefully going to be able to help work on the branding of the company.
Design work I did this week was small projects such as the soap bar, a new order service form for students to fill out upon arrival, posters to countdown the ski party and posters to be hung around the complex during the party to direct people. All the posters I worked on I created using either Illustrator or photoshop, chris my manager was able to teach me all sorts of new techniques. I have really enjoyed my time at The Student Hotel so far, I feel like I’ve learnt so much in such a small amount of time!
After an exciting first week starting my new job I was so excited to go to work Monday morning. On monday I travelled to The Student hotel located in The Hague. It was really nice to see another part of The Neverland’s and also to see a different hotel destination. Me and my work colleague George travelled around The Hague all day promoting The Student Hotel to different universities around the area with newly designed posters. I was very impressed with Dutch universities the complexes were huge!
Tuesday I was back in the office finishing my coffee coupon designs. Chris my manager was able to teach me many new skills using adobe illustrator whilst doing so. He taught me how to work properly using layers and text composition techniques. In the evening The Student Hotel christmas party was held in one of the new locations, we got a tour of the new build, 3 course meal and lots of champagne!
Wednesday morning I started to design complimentary soap bar packaging to accompany the shampoo and conditioner bottles in each bathroom of the hotels. It was important I used the same theme. After lunch we all traveled to the new build to give tours to guests we had invited along to introduce the new hotel. This was a great networking opportunity for me!
This was the end of my week at week, as Thursday morning I flew back to England to spend christmas with Family and Friends.
Happy Christmas all!
Recently I took a trip over to the Noord of Amsterdam via ferry in the direction of NDSM-Werf. From speaking to my Dutch friends I was told this is a must see creative hotspot! They were not lying.
Until the 1980s there was a shipyard here. Today the warehouses are a breeding ground for cultural entrepreneurs – like music channel MTV. I didnt actually go inside of these buidings but I had a walk around and got as close as the front doors. What brought me to the Noord however was its repuation for its amazing Graffti. Some of the art was amazing, so bright and vibrant! As I was walking around taking photographs I noticed an artist at work so I walked over and introduced myself.
We got talking about his work and the history of Noord and various other subjects, he was such an interesting character. He was telling me how its not exactly legal to spray paint the walls but the police turn a blind eye. I asked “Can anyone come and create art work here?” and he told me how “Anyone can but you would only spray over work that you think you can create better. Amazing artwork will stay on the walls for longer periods of time out of respect from other artists.”
I stood and talked with him for ages and I never even asked his name, oops!
Today I went exploring in Amsterdam to find some street art and learn more about its history.
History of squatting in Amsterdam
“Squatting in the Netherlands became big in the 80s, when a serious lack of housing caused young people to move into abandoned buildings.
Squatting in Holland soon turned into a political ‘movement’.
This Amsterdam squatters movement (‘Amsterdamse krakersbeweging’) turned militant and clashes between the squatters and the riot police became a regular sight. The squatters war ended in the 90s, when the Dutch government legalised squatting in 1994.
The new law stated that people are entitled to live in buildings if they had been empty for at least one year. The owner of the building could evict the squatters only in court and by good reason.
For almost 15 years the squatters movement in Amsterdam flourished, setting up artist workplaces, stages for performing artists and organising alternative events.”
As squatting is such a big part of history in Amsterdam I wanted to visit some of the famous squat houses. The art painted on the outside of the buildings is amazing. As you can see in my photographs the colours are so vibrant and bold. I really admire what they have done with the buildings, making it into a visible issue to the rest of the country opens up the eyes of the public to the cities history.
Today in Amsterdam the FELIX MERITIS BUILDIND held the zine j festival which I attended. It’s a celebration of self publishing! As I study graphic design publishing is one of many interests of mine.
The event was very inspiring. You was able to sit and create your own zine and also you could look at ones other people had made. Looking at all the different zines was so interesting, the subject matter were so diverse. I really loved some of the funky illustrations and quirky layouts used by some artists. The zines I looked at I will probably inspire future projects of mine. The event was definitely worth dragging myself out of bed on a Saturday morning!