This stop motion video was the final outcome of a 2016 D&AD typography brief. I used type to send a message “MAKE ART NOT WAR”.
Since I moved home from Amsterdam I have started a new internship at Catherine Price LTD and CLP designs. The studio is based in Liverpool.
Unfortunately the design work I do here is top secret so I cant share it on my blog.
Here I am on their website….
At the start of the week I finalised the designs I did for embellishing girls t-shirts. Once the designs had been approved i needed to format them in a illustrator file the correct way for the to be sent off to make samples. The way the graphic design team works is by having each part of the artwork on different layers so that people reading the file understand what colour and material is meant to be used.
As this season is coming to the end of the design process, I had the job of printing off contact sheets for baby, mini and kids. These show all the artworks for each age range and month. These need to be printed for presentations and also to organise the artwork into folders.
At the end of the week I attended a very important meeting regrading the design concept of fall and winter fashion for 2015. This taught be the design direction and the vision that Mexx have for these seasons. I really like the direction they have chosen, I’m excited to start designing!! The meeting was lead by a very inspiring women. I admired her confidence and passion towards the brand. She made her vision of the brand very clear. One quote I took from the meeting ‘say something with your designs, it doesn’t matter what just fucking say something” this made me laugh but also made me realise I always need to be bold in my commitment to design!
During my 4th week at Mexx I helped a lot with the boys graphic design department, helping them tweak art work. This wasn’t particularly challenging but it refreshed my illustrator skills. From working with different departments it gave me a stronger understanding of the styles and techniques that Mexx like and don’t like. Ive noticed how they like to layer images ontop of one another editing the transparency and sometimes combining text. The words Mexx is used frequently though out all the graphic work, there never heavily branded but always clear of the company name.
I had some free time during the middle of the week as my floor was having a massive move around so I went exploring around the building to learn about other aspects of the company. I went to watch a photo shoot. It was nice to see the graphic design come to life on products and models.
Also this week I created a few of my own illustrations, I think its good sometimes to break away from the computer screen and do some traditional style artwork to keep creative juices flowing!!! Im finally starting to settle in at Mexx, I know feel like I understand the company a lot more and the way it works.
This week was a lot more enjoyable as I was given a lot more responsibility. At the start of week I learnt about the process of creating artworks, how they need to be created on illustrator and what codes mean. On illustrator each different colour of the artwork needs to be on a different layer so when they are sent off to create samples the vendor knows what material\colour to create the artwork.
Mid week I had PLM training which is the system mexx uses store everything. Suppliers can access this as well as mexx colleagues.
I did some work for the boys graphic design team, helping add changes to graphic labels and buttons. I got to input my ideas which I think they liked!
Once I had completed these tasks I started to research the 2015 winter theme gathering art work and images I thought would be appropriate. With these I created mood boards. Then referring back to the mood board I started to generate ideas. My favourite task this week was designed embellishment for a girls jumper. I love working with pattern!!
This week I was given a lot more responsibility as the intern I was replacing was unfortunately leaving after 12 months. I was very thank full for all the help Molly gave me when in my first week as she explained my main job role and taught be basically everything I needed to know.
This week I mainly spent designing leather trims for boys and girls jeans. Personally I prefer designing for kids girls because it allows me to look at pattern. The boys trims need to be more bold and masculine. Designing jeans trims I was working in illustrator, playing around with text and composition. This task made me revisit all the skills I learnt during my second year of university when we looked at typography. Also this week I learnt how to organise all the artwork that is created in the graphic design department. All the artworks have individual codes which need to be in put into the database to say if it has be approved by the head designers. Then with the same designs they get organised into folders. This wasn’t exactly the most creative task but somebody needs to do it!
My favourite part of the week was creating massive mood boards full of inspirational techniques styles and patterns for the girls winter fall collection for 2015. I spent a long time browsing the internet for images I feel would be suitable for this collection. I was given a set of words as a starter point and then it was down to my judgement to decide what works and what doesn’t.
From the mood board I created I started to experiment in illustrator creating graphics inspired by the images. This was fun as it allowed me to express myself as a graphic designer.