This is a Stop motion video to show the look book I created for my taxonomy project.
One of the criticisms of my booklet I received on my feedback form was the lack of design on the inner pages. Because of this I have took the time to add a more complex design to them. I have used these pages to tell the audience what you can do with the booklet “style over 30 outfits” as my booklet is to show how diverse the DrMarten boot is. I have also included parts of my mood boards that I had created earlier on in this project as they will educate the audience bait about the history of the iconic boot. The inner pages still carry on the post modern aesthic I have used with my front and back cover.
After recent feedback I received from my tutor I decided to spend more time considering the final design of my booklet. My first final design I chosen was simplistic but after further research into publishing and the brand I’m working with I decided to take a more post-modern approach. I am very pleased with the improvement of my designs, I think know I have done some further research my designs are more informed and suitable.
One of my main inspirations for my designs come from graphic designer David Carson who is renown for his punk design. He layers images on text, creates texture with image and also experiments with transparency. His publishing designs always involve a lot of colour maing his work very eye catching to the consumer.
Heres some of my designs that have been influenced by his work.
Rick Poyner in 2003 written a book entitles “No more rules”. Its a overview of post modern design. I looked at this book to inspire my booklet design as with post modern design comes the punk movement a style of work I am very fond of and one that the DrMarten website fits into too.
A design aesthetic I have noticed to be very popular with the Punk design movement us the white text on black back ground and layering of pictures.
This is the DrMartens current website design which has a lot of similarities to the work above.
With the illustrations I drawn to teach people the history of Dr.Marten culture I used photoshop to create this short animation.