“Graphic design will save the world right after rock and roll does.”- David Carson


ICE guest lecture, Elmwood.

Today I attended a lecture from the ‘Branding yourself’ series. This week Jonathan Sands (creative director of Elmwood) come to the university to talk to us about putting yourself out there to advance your career and create networks. I admired Jonathan’s enthusiasm towards his job and the hard work and dedication he has put into it to get where he is today. His inspiring attitude and success shows how his advice would actually work if I put it to the test!

One things he stressed was how we have got to stand out! There are a million other up and coming designers that want exactly the same job as you. What are you going to do to make yourself stand out?

When applying for jobs he advised how 50% should be based upon your portfolio and the other YOURSELF! Companies what to see what type of person you are, you have got to get across your personality when applying for any position.

The Elmwood logo includes this word ‘WIBSCAT’ at first I had no idea what this meant but at the end of the lecture Jonathan let up into a little secret of his. ‘Wibscat’ is a theory that he has come up with that has proven to win him many clients over the years. It stands for… WOW, Insight, Simplicity, Charm, Authority and Trust. There must be some method in his madness as Elmwood is the top branding agency in the UK.


Design practise in context 2, Revisiting my Icon Book.

After a recent formative assessment feedback session regarding my icon book on highly renown graphic designer and writer Ken Garland I have made some design changes. I took on board all the criticism and revisited this project. One major aspect of my icon book that I lost marks on was the design choices. Ken Garland is known for his Modernist style. The design of my icon book failed to translate this. Therefore I did some more research into modernist design and his work and made some changes!


I feel my further research has enhanced my project, it clearly has a modernist theme to it with the bold colours and simplistic structure.

Design practise in context 2, Icon book feedback.

Last term I created a icon book all about Ken Garland and today I attended a seminar to receive some  feedback as a group. Tracy said that we need to label work clearly with names, be more analytical, make sure you check typos and be more critical!

I received a assessment sheet that gave me some personal feedback. I received a B, which I am extremely happy about. From the feedback sheet I now know where I need to improve. I need to consider the design more in reflection to the theorists work and also look at what other people had to say about the work of Ken Garland.
The positive feedback was on my innovative and fun approach on icon books. I took a risk and translated my research in the form of a poem which I was apprehensive about as I didn’t know if this would be appropriate. I personally loved this approach but I was unsure what other people would think. Know I’ve received some feedback I am happy I took the risk!