Thinking about this quote from Simon Mainwaring “If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” I posted I started to think of this idea of “social contribution”. I dont want my vintage shop to be like any other. I want people to visit my store not just for a new outfit but for a experince. I want to create a place that allows people to socialise and unwind from a stressful week at work. So I started to think about what I do to de-stress cause I still want the shop to portray me and my personality. I summed it down to three things… Art, Coffee and clothes!!!
With these three ideas I created some moodboards in In-design. These are just made up of images I like and can take inspiration from when creating my shop. They all share a vintage theme. I want to combine all these three ideas into my own brand as I think it would be a place people of all ages will really enjoy to visit.