To create the name for my perfume I started to brand storm about the brand and what it’s all about. From this I have come up with the name ‘Madam Ori’. I really like this name as it fits in with the sophisticated feel of the brand. It relates to the target audience and makes them feel special referring to them as ‘Madam’. I also like the way it allows Midori to keep it’s japanesse heritage by using half of the original name ‘Ori’. This will also help people realise that it’s a perfume from the brand Midori if they can not already tell my the design choices.