As Midori is target audience is 21-25 year old woman they have created an extremely feminine image for themselves. The drink is all about going out and having a good time with your friends, dancing and laughing all night. This makes Midori one of the most feminine liquors on the market. I have decided I’m gong to use the elongated rectangular shape for my packaging but I still need to decided on dimensions. For inspiration I have looked at the packaging of ‘Womanity’ by Thiery Mugler as this perfume has all the connotations and denotations I want mine to have!