Competition brief, My Story.

Cath Kidston celebrates British victory in WW2.

When researching the history of the brand I was inspired by its British heritage. This made me look deeper into the history of Britain. One major event of British history was WW2. The final battles of the European Theatre of World War II as well as the German surrender to the Western Allies and the Soviet Union took place in late April and early May 1945. As a patriotic designer I want to celebrate our success.

With Cath Kidston’s target audience being a woman, I thought to make my print appeal to them, I would create a print to acknowledge and appreciate their contribution to the war. Without the help of woman in the war Britain and allies would not have been successful. As men went to war woman had to take over the role of a man in society and industry. They would go to work in factories and still run a household. Woman would work in factories making equipment and weapons for the army. Some woman would even go out to war working hard as nurses and providing soldiers with food living in trenches. Without women’s contribution to the war the British economy would have been a shambles as well as war efforts. We literally couldn’t have won the war without them.

As a designer I would like to create a print that not only celebrates our victory of the war as a country but also pays a thank you to the hard workingwoman.


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