What does the Midori website denote and connote. The website denotes three young woman aged 21-25 (the target audience) dressed up in a night club. Their smiling and laughing aimlessly. This image displayed massively on the Midori homepage gives the brand positive connotations. The audience who sees these image will automatically connect the brand with going out and having a good time. It associates the brand with fun. My perfume packaging needs to endure these connotations to stick to the theme of the brand.