Design in practise 2, Design and emotion.

In todays morning lecture we looked at the idea of engaging and meaningful communication.

In society we understand the power of design but never seem to question it. How do we decide the whats the last brush stroke to complete a painting? Its strange to thinking and question this because I suppose we will never really know the answer. To design effective forms of communication not only will we need to make decisions like these but also we need to have a strong understanding of real people. To design for a particular consumer we need to consider and understand their needs for our designs to appeal to them.

Consumer needs is what technology develop. As designers once we see a need or problem we automatically try and design a solution. Ebay was created as someone seen a need for a global site whereby people could sell goods or unwanted items. ‘Global business strategist Vijay Govindarajan coined the term ‘Reverse Innovation’ while working with GE in 2009. Contrary to the popular belief that a low cost solution will typically be a de-featured version of an expensive product, designing for the demanding conditions from the poorest of the poor fuels high quality and affordable products for the economically advanced marketplaces. GE’s battery operated and ultra portable ECG machine originally designed for India is sold at 80 percent lower costs than similar devices in the US.’


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