This is the expressive map I have designed for Ken Garland’s manifesto written in 1964. I have used the same design for both theorists I have been studying because both their manifestos are saying the same message… design talents are being waisted. This is what the bin signifies. However the expressive map for Ken Garland features advertising campaigns from 1964 for unnecessary products such as tomato ketchup. I have also included a quote from Ken saying “Designers have flogged their skill and imagination to advertising” which is a basic summary of what he’s trying to saying in “First things first manifesto 1964”.