Design practise in context 2, How do my theorists relate to Graphic design?

My selection of theorists is Seneca and Alain de Botton. Both their work has been inspired by Stoic ideas. Much of their work and theories talk emotion, life, human nature an ethics. So how can i relate their practise back to graphic design? All design has had consideration of emotion and ethics. Its important as designers we understand our consumers for our design to be effective. Especially in advertising, ethics, emotion and human nature should be the designers main priority.

In my practise I can look at how these theorists might help or form ideas for Graphic design.

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