Design practise in context 2, Colour psychology.

Every thing has colour! Today we looked at the meaning in colour, what it’s associated with personally and in other cultures.
There are different types of colour, primary, secondary and tertiary. All colours have physical and physiological effects on us as humans. They can act as stimulates, depressives or even send us a message. For example red is a sign of danger.
From the 50’s colour has been researched into great depth by many theorists, scientists and designers. We can see 7 million colours all holding different meanings, associations and emotion.
A famously known study of colour and emotion was by Orlaugh O’Brien. She took a survey to find out what colours visually represent how we feel.

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This is how she presented her results. Studying the results is quite interesting as there seems to be stereotypical colour associated with for example love is always associated with red in our culture with events such as valentines day. Red roses are given as a token of love, they represent romance.

What I found interesting within this lecture is how colour has different meanings in different country’s. This colour wheel educates us of the similarities and differences.

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These are some of the words I associate with each colour…
Black-evil, expensive
White-godly, clean
Grey-boredom, gloom
Purple-expensive
Pink-love
yellow-happiness, joy, cheerfulness
Green- life, nature, sustainability
Blue- solitude, tranquility.

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