Graphic Design: Fine Art or Social Science?

Graphic Design is the activity that organises visual communication in society.

  • Efficiency of communication
  • Technology for Implementation
  • Perceptual and Behavioural Concerns
  • Advertising Effect on Beliefs and Actions
  • Cross Disciplinary Communication
  • Active Dialogue and Communication Networks

Graphic Design cannot be understood in isolation, but within a communication system. The emphasis should be on the interrelation between the audience and the design.

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